If you follow me on Instagram, then you know how much I love myself a good white or marble background. It's the perfect canvas for a flat-lay and these have been a huge contribution towards the white aesthetic of my feed. Whether it's something new I just purchased or a product feature for a collaboration, flat-lays are some of my favorite posts. In this post, I'm sharing some of my tips and tricks for a solid flat-lay post. But rule number one for anything on my Instagram: It needs to be taken in natural lighting.
Always take advantage of that early morning light, it's the brightest and whitest that I can get my photos to look. I love that "look-how-cozy-my-bed-is-good-morning" shot, playing up the shadows and textures first thing in the morning. This post is a huge hit on Sunday mornings when everyone is just having their lazy day before another work week begins.
I love purses, and as my collection continues to grow, I love pairing them with other accessories that compliment their color. Photographing bags against an outfit to match or even a book or magazine is a great way to keep your photos interesting. Include other items that are similar in category or color.
I often find myself wandering through SoHo and capturing beautiful facades or storefronts is a great shot to add to your feed. Whether it's a shot from across the street or a view looking up, I'm a fan of beautiful architecture and pretty design. Align your shot against the grid to ensure a straight shot. Crooked lines are one of my pet-peeves.
Ah, the make-up shot. Find a nice clean surface and arrange your favorite products in different angles, layering them on top of one another. You can go for a "messier" look or something more clean and straight lined.
When it comes to interior shots, 99% being shots of my room, I love a good eye-line view. Remember: The rotation tool is your best friend.
Outfit flat-lays are always fun! I tend to do this with my recent purchases and things that I plan on wearing soon. It's a great way to show off your style and I love these best against a simple white surface. In this case, it's my bed. Throw things on top of one another, crinkle pieces up, go for that "oh-these-just-happened-to-fall-upon-my-bed-this-way" look. It doesn't always need to be a full look. Use your judgment to decide what pieces can be left out and what you need to add.
When I'm collaborating with a brand or showing off something new, a flat-lay is always a great way to feature a product. It's simple and straight to the point. These shots can take up the full frame, or you can pull back to create a thicker border of emptiness.
I love the simplicity of a predominantly white feed, though this is just my personal preference. I've found that sticking to a certain theme on my Instagram has helped further reinforce my style and aesthetic. Also, don't be afraid of blank space. It helps create a better focus on the actual subject of the shot. Hopefully this post has helped you get some ideas and inspiration for your future posts on Instagram! For additional tips on "How I Instagram" you can view my IG Editing Guide here.